Luxenter and Nice Things open boutiques
Three regional Spanish capitals have been chosen for openings by Luxenter and Nice Things, which have opened three delightful new boutiques.
After the success of its standalones in Madrid, Luxenter has taken another step in its growth strategy with its first boutique in Barcelona. Located at 110, Rambla de Cataluña, in the heart of the city, it has an area of 85 square metres, spread over three floors.
The brand’s signature blue and white colours dress up the shop interior in a warm and welcoming way, and to elegant effect. The lighting and the use of mirrors are the key for putting the jewellery designs firmly on centre stage.
The 2010-2011 autumn-winter collection has a privileged place in the new shop. The new line will brighten up the darker shades typical of the coming season with a variety of colours, combining silver with hydrothermal quartz, tiger’s eye, blue aventurine and sunstones.
Its collection of charms for men and women was another one of the new products presented at the opening. These little pieces are versatile, carefully designed and ideal for gifts.
For its part, Nice Things continues to expand in Spain with more standalones. On this occasion, it strengthens its retail network with two new boutiques in Vitoria and Palma de Mallorca.
The Vitoria shop is at 28, Calle Eduardo Dato, and the Palma de Mallorca boutique is at 10, Calle Peraires. Both share the delicately feminine look typical of the brand, and feature its signature lampshades made from teapots and plates and its colourful wallpaper.
With the two new shops the Nice Things now has a total of 35 stores in Spain. Globally, the brand operates mainly in Portugal, where it has eight boutiques, as well as in France, where it has four, Greece where it has three and Switzerland and Andorra which have two apiece. Abroad, its shops are currently operating on a franchise basis, although the brand’s international expansion strategy considers the possibility of opening its own shops.
Nice Things opens flagship store in Madrid
Luxenter continues global expansion